Acquiring knowledge and skills to Develop Audio Gear.
Carlo wanted to learn more about electronics and to improve his skills he spent two years of his life in the University’s Library learning from FIAT and RAI (Radio/TV Italia) engineers and making prototypes of his ideas.
Carlo spent a lot of time answering and sharing information on Guitar forums.
Carlo was very passionate about audio and gear, he invested a lot of time to learn about sound, so back in 2006 he became an online expert on Italian’s Guitar Forums, answering questions and sharing information with fellow guitar players.
LAA Custom was founded with the launch of Blues Devil, Pink Wall, Gain Box & 18th.
With all the illusion and confidence in his craftmanship Carlo Sorasio launched 4 pedal effects models under his own brand.
Our First amp was released, the Dual Mono. Tested, Loved and adopted by the legendary guitar player Stevie Salas.
Stevie Salas was playing in Torino and met Carlo Sorasio in a gig, Carlo asked him to test his handcrafted amp, Stevie tested it and after the gig, Stevie exchanged his amp for Carlo’s Dual Mono since then Stevie has made it his favorite amp.
Stevie Salas became our best ambassador.
Stevie Salas is a true fan of Carlo’s sound and charisma, so he started introducing LAA Custom to well-known artist all over the world and spreading the word about the Italian Guru.
LAA Custom products are well accepted and we decided to improve and redesign the entire Line to made them smaller.
We made smaller and smarter versions of The Blues Devil, Pink Wall, Gain Box and introduced some new models.
Stevie Salas introduced Carlo’s innovation to other artists and Jimi Dunlop.
Stevie Salas wants to share Carlo’s sound with the entire world.
Carlo travelled to London to meet Jimi Dunlop in a meeting arranged by Stevie Salas.
Jimi Dunlop tries four pedals, the last one, a prototype of “Il Torino” got his eye, at that moment a successful relationship had started.
Carlo was Guest designer for Jim Dunlop Manufacturing.
Jimi Dunlop was impressed with Carlo’s sound, so he signed him for a worldwide collaboration in the development of Custom Shop Pedal effects.
Launching of the MXR® IL TORINO™ OVERDRIVE by Jim Dunlop.
Carlo Sorasio’s “Il Torino Overdrive -named in honor to his hometown- was proudly presented by Jim Dunlop, designed in Italy and built in the USA.
LAA Custom exhibit at NAMM Show in Anaheim, California, for the first time, a new collaboration with Devin Townsend started there.
Once again Carlo ask the artist to test one his amps, and instantly, the heavy metal artist was in love with the sound.
Launch of “Il Diavolo” by Jim Dunlop.
After “Il Torino Overdrive” with Jim Dunlop, “Il Diavolo Overdrive” was develop for the Custom Shop line.
LAA Custom new location inspired the development of the “True Coil Technology” featured in the Serie81 launched that year + Development of 1964 T.A.E
LAA Custom moved the Laboratory to a multidisciplinary working space, where a photo studio, art gallery, clothing designer and other disciplines inspire us to produce innovative products like our True Coil Technology. This same year Carlo Sorasio partnered with Guitar Player Danny Gomez from Spain to develop the 1964 T.A.E in the exact way that Danny had in his mind. This same year, the Blues Devil was discontinued after 10 years in the market.
Launch of - Bon Jovi’s guitar player- Phil X Signature Pedal featuring True Coil Technology + Two new ambassadors of our Series81: Steve Stevens and Mike Keneally + Summer release of Poison’s guitar player Blues Saraceno signature Pedal.
After various prototypes until the pedal met Phil’s requirements, the first 100 units of the Phil X Signature Pedal were launched, signed by Phil himself. The great Billy Gibbons requested the Phil X Pedal. This year we had the privilege of meeting Billy Idol’s guitar player Steve Stevens and the great Mike Keneally who instantly included our Series81 pedals to their rig. Commissioned by Massive Unity we developed the Blues Saraceno Signature Pedal.